Why Radiant health?

With over 50 years of combined experiences, Radiant Health was established 9 years ago by two ambitious individuals looking at creating a healthcare company to help kiwis improve their health and make a difference.

In 2020, Radiant Health was acquired by iNova Pharmaceuticals, an international healthcare company with a commitment to providing quality and ethical products to over 20 countries across Asia, Australasia, and Africa. 

At Radiant Health, our company vision is simple: to provide trusted brands that improve people’s health and wellbeing every day with a wide range of market-leading, branded prescription medicines and consumer healthcare products.

Our success is built by the Radiant Health team, our partners and leading the way to better health through the wide range of medical products we distribute.

We achieve superior business and brand performance By:

Enabling our people to enjoy realising their full potential

Employing a consumer centric approach to health and wellbeing

Helping our partners to deliver better health outcomes


Consumer Centric

Radiant Health is a healthcare company with a proven ability to drive superior sales and market share performance from mature prescription and consumer brands in the New Zealand market. We work hard to understand the needs of our customers and only then deliver the solution to those needs in the best way possible.

Strategies that deliver

Drawing on the enormous experience of our team we remain open minded to what our partners, customers and competitors are telling us. We take the time and care to clearly identify the key issues and the strategies that will deliver superior performance. We formulate plans within an ROI framework, and execute effectively. We are agile, and execute fast, enabling refinement and improvement based on feedback and insights gathered in the market which enable us to improve our execution.

Challenging the status quo

We challenge current thinking to deliver step changes to achieve greater value for our customers and our partners. Please click here to see our four innovative enablers that deliver superior results.

Keeping it simple

We manage all facets of our partners' business within New Zealand and are seen very much as an extension of our partners in New Zealand. Our primary objective is to make it as simple as possible for our partners while at the same time delivering superior results within a small but relatively complex market.

Business Model

Our business model is straightforward, whether we work as an agency, a distributor or combination thereof, working on a percentage of sales allows us to maximise our performance, as we grow our partners' sales. We agree with our partners what level of support their brands will enjoy and we report monthly on performance in market